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NH Hotel Group redesigns meetings and events experience with advanced digital services and security as cornerstones of its new offerings

Action plan developed following survey of more than 1,000 meetings and events specialists and expert recommendations.
Hybrid hospitality solutions combining face-to-face and online meetings, social distancing measures and facilitating the celebration of simultaneous events will be offered.
Technological innovations for event planning have been implemented, such as the ability to survey spaces virtually and design meeting set-ups in advance.

In the F&B area, the arrangement of the furniture and the layout of the gastronomic offer take on special importance to comply with social distancing and to strengthen safety protocols in food handling. Under the Feel Safe at NH concept and in collaboration with SGS (world leader in inspection, analysis and certification), the Group has reviewed all its procedures and made nearly 700 adaptations to its operating standards, which will be progressively implemented in all its hotels to preserve the health and safety of travellers and employees.

In order to preserve the health and safety of its clients and employees, NH Hotel Group has redesigned its hotels' meeting and events experience. The Company has reviewed nearly 700 standards and has promoted the digitalisation of its services to facilitate social distancing and ensure maximum hygiene and safety in the spaces intended for the MICE segment (Meetings, Incentives, Congresses and Exhibitions). 

In recent months, the Company launched a survey among its corporate clients to find out first-hand the needs of the MICE segment to be incorporated during the recovery process. NH Hotel Group has developed its action plan taking into account the input of the more than 1,000 replies received from specialists in this segment, the indications of experts in inspection, analysis and certification, and the recommendations of the World Health Organization and local authorities.


In the results obtained in the survey carried out by the Group, one of the most demanded items was the digitalisation and innovation of services. In response, NH Hotel Group has implemented different technological innovations aimed at facilitating the virtual planning of events. Thus, the client will be able to take a virtual tour of the spaces offered by the Group, choose the set-up according to their needs and visualise it from their own electronic devices, in addition to receiving personalised advice at all times. 

To facilitate hybrid events, which combine face-to-face and online meetings through the use of technology, other digital aspects have also been reviewed, such as the WIFI bandwidth, which has been adjusted to cover the needs of large online meetings, conferences and webinars.

Updated cleaning and disinfection protocols

In order to intensify the sanitisation of the hotels, NH Hotel Group and SGS recently announced their collaboration on a project that has redefined and intensified the sanitary protocols applicable to the operation of the Group's properties, allowing them to be certified as clean and safe environments in the face of their reopening. Among some of the initiatives, meeting rooms and rest areas will be disinfected after each event and during breaks, using specific cleaning products and techniques, in addition to applying new hygiene measures designed by leading supplier Diversey. Moreover, all materials used at any of the events and meetings, such as pens and notebooks, will be disinfected before entering the hotel and delivered to clients in individual packaging.

F&B services

The Food & Beverage area has also undergone a reorganisation that affects everything from preparation logistics to the delivery of the product, its consumption and the payment method. NH Hotel Group will request health certifications from its suppliers and a delivery process under strict control protocols. In the case of events, menus and processes will be adapted, with special attention to the table setup so as to respect social distancing measures and with the traditional buffet service now presented in individually packaged portions.

New security protocols for attendees 
In order to avoid crowding in the common areas, the arrival and departure of large groups will be pre-scheduled. There will also be hand sanitiser dispensers at each of the main accesses to the meeting rooms and registration desks will be protected with plexiglass screens and located in areas that will help prevent congestion.

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