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Accor champions sustainability across the portfolio

Beehives on rooftop
The travel industry has moved on from the idea of “experiential travel” to that of “transformative travel”. As such leisure and business travellers alike are looking to use their travel to make meaningful or lasting changes in their lives and the lives of others, particularly the communities they travel to.

Across the portfolio, Accor has continued to grow its Planet 21 programme, which focuses on a collaborative approach to sustainable innovation in which properties choose to develop specific initiatives, focusing on issues such as food waste reduction, carbon neutral buildings, engaging with local communities to drive a positive impact and involving guests in a sustainable experience.

Since launching Planet 21, the Accor brands have been active in reducing food waste, championing sustainability amongst many other initiatives, including:
• Accor Honeybee-r, a new beer being manufactured from the honey produced across the 42 bee hives across Northern Europe
• Sofitel Legend The Grand Amsterdam created a rooftop urban garden, the produce of which is used in the kitchen daily
• Fairmont St Andrews had more than 20,000 bees through its hives and in 2019 will harvest 8lbs of natural honey
• The Savoy – a Fairmont Managed Hotel – reuses lost heat emitted from kitchen refrigerators to pre-heat the hotel’s hot water
• The Mercure Shrewsbury planted a fruit orchard, the produce of which is used to make jam, chutney and compote and will keep the hotel self-sufficient for two months this year
• Working with Planet for the Planet to plant 60,000+ trees (so far) in the UK as part of a partnership with Woodland Trust
• Fairmont St Andrews grows a wide range of products on their menu in an on-site greenhouse

Accor has been a committed group for many years, and has constantly worked to redefine boundaries. The Planet 21 programme demonstrates the Group's ambitious goals for 2020, based around four strategic priorities: working with its employees, involving its customers, innovating with its partners and working with local communities.

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