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ibis Styles rolls out new tube-chic design at Gloucester Road hotel

ibis Styles Gloucester Road
Guests checking into ibis Styles Gloucester Road can now take a trip on the tube in their pyjamas, as ibis Styles unveils its new hotel design.
The 84-bedroom Victorian hotel has had a stylish makeover from the ground up, breaking the mould of a budget stay. Minimalist furnishings have been paired with luxe fabrics and natural wood finishings to create a welcoming and unforgettable design.


Re-imagining the lobby space, the ground floor is now a relaxed and airy open-plan hangout space where guests can kick-back after a day of meetings or exploring and settle in with a good book or enjoy the hotel’s free unlimited super-fast Wi-Fi.

Staff will offer a new level of hospitality, personality and service as they check guests in via a mobile phone, freeing them up to talk more about their stay, their needs and enjoy their time in the hotel. ibis Styles Gloucester Road is a stone’s throw away from Gloucester Road tube station in South Kensington, and counts the Victoria & Albert Museum, Science & Natural History Museum and the Royal Albert Hall as neighbours.

Whether a Londoner or visiting the city, guests will get a kick out of the witty ways tiny tube logos and station names have been used down to the finest details. They’ll find pillows with travelcard tickets printed on them and even be reminded to ‘Mind the Gap’ on the carpet as they step out of bed in the morning.

What’s more, with its own ‘Platform 9 ¾’ and coloured District and Piccadilly lines running through corridors, the property’s fresh interior draws on playful cues from London’s world-famous underground. Guest bathrooms have also been re-imagined as ‘Water Loos’ - a nod to one of the city’s busiest stations.

Guests are guaranteed a good night’s sleep on a comfy Sweet Bed™ and a great start to the day with a hearty all-you-can-eat continental breakfast. The hotel also offers specially designed family rooms and has its friendly team on hand to make stays for all ages memorable.

Cristina Cavaco, General Manager for the hotel commented: “Thousands of people travel on the tube every-day, and every line and station has a different character that Londoners know and love. We’ve brought this to life for guests in such fun and surprising ways so they will enjoy a unique stay every time.” 

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