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Waldorf Astoria Live Unforgettable campaign comes to life with all new Concierge Services in Europe and the Middle East

Waldorf Astoria Property and guest
Waldorf Astoria Properties Launch ‘Jet Lag Guru’ and ‘Book Master’ Concierge in Response to Travellers Requests
Waldorf Astoria Hotels & Resorts, Hilton’s iconic luxury brand, today announces new Live Unforgettable concierge offerings – a Jet Lag Guru and a Book Master – now available for guests at select properties across Europe and the Middle East. Renowned for anticipating travellers’ every need with its ‘True Waldorf Service’, the brand makes strides to elevate and personalise the ‘Live Unforgettable’ campaign even further.


A recent global study of luxury travellers conducted by Hilton1 highlights a surprising reliance on concierges, with nearly one-third of leisure travellers reporting that they plan little to none of their trip prior to their arrival, and an additional 47 percent reporting they intentionally leave some details of their trip unplanned until they arrive at their hotel. In response to guests and their travel aspirations, a survey of 2,000 luxury consumers2 found that over one-third of travellers (36 percent) wanted to experience a ‘Jet Lag Guru’, while nearly one in five (19 percent) opted for the services of a ‘Book Master’ concierge when they travelled.   A continually evolving luxury landscape comes with a rising set of consumer expectations, providing the opportunity for Waldorf Astoria to take a bolder and more entertaining twist on a point of differentiation that is crucial to the brand’s True Waldorf Service.   At the cornerstone of the Waldorf Astoria brand, ‘True Waldorf Service’ delivers graceful, anticipatory service from the moment a guest books through checkout. Personal Concierges work to create flawless experiences by tailoring guest’s stays to their exact specifications - whether that is calling upon the hotel’s Bath Master to draw a milk and honey bath blend, or taking a guest’s pet for ‘pooch personal training.' “For today’s luxury travellers, providing personalised and tailored services is key to delivering truly unforgettable experiences. We are delighted to trial these new service offerings at select Waldorf Astoria properties, in response to widespread consumer demand”, said Dino Michael, global head, Waldorf Astoria Hotels & Resorts.  

Jet Lag Guru
In a world that never stops – whether it is the 24-hour news cycle or the always-on connected traveller – Waldorf Astoria properties create a sense of calm that allows guests to disconnect and recharge. Travellers exhausted from long journeys and time zone differences can now book a personal consultation with an on-property Jet Lag Guru who will advise guests on how to treat the symptoms of long-haul travel and make the most of their stay. Examples include:
• The ‘Jet Lag Cure’ treatment by Aromatherapy Associates at Waldorf Astoria Rome Cavalieri, the perfect treatment for weary travellers to unravel from the stresses of their trip.
• A ‘restore your energy’ detox lunch, or a Spa Guerlain Deep Muscular massage at Waldorf Astoria Trianon Palace Versailles to soothe aching muscles.
• A ‘night time tea’ and a bath drawn by the Bath Master at Waldorf Astoria Ras Al Khaimah or a Neom Tranquillity Bath at Waldorf Astoria Dubai Palm Jumeirah  to help relax and prepare you for sleep with a blend of nineteen pure essential oils, including English lavender, sweet basil & jasmine.

Book Master
Whether it is recommending celebrated Edinburgh novel The Strange Case of Dr Jekyll and Mr Hyde or sharing exclusive lists of hidden gem bookshops, Book Masters on property will have a story to tell. At Waldorf Astoria Amsterdam, Waldorf Astoria Jerusalem and Waldorf Astoria Edinburgh – The Caledonian, the concierge teams will be on hand to recommend local tales personalised to each guest’s interests, provide recommendations for the best book shops in the area, and will arrange for any book to be placed on guests’ bedsides each day upon request.

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