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The East London Hotel to open in Bethnal Green

The East London Hotel, Bethnal Green guest room
A new urban destination in heart of East London
This autumn will see the launch of The East London Hotel in Bethnal Green, offering 161 bedrooms for business and leisure travellers alike to explore the city from a vibrant base.


Situated in the heart of East London just a stone’s throw away from the tube and overground stations, The East London Hotel combines local culture with comfort and connectivity, offering bespoke, top of the range British made mattresses, super-fast Wi-Fi, in-room 43inch 4k TVs and online check in, all housed in a stylish hotel.

The hotel will uniquely reflect the urban feel of the its East London neighbourhood and boasts an array of exciting local offerings on its doorstep, such as the trendy bars and restaurants on Paradise Row, the floral haven of Columbia Road Flower Market, Spitalfields’ popular markets, the greenery of Victoria Park and of course, the centre of London just 13 minutes away by tube.

Perfect for pleasure seekers with a host of nightlife and culture on its doorstep, The East London Hotel will also highlight the rich diversity of the area and bring the exciting selection of local food and drink to its customers. The property aims to work closely with local food and drink suppliers giving guests and locals alike the opportunity to relax, eat and drink in the stylish bar and restaurant area of the hotel.  In addition, the team have expert knowledge of the area and can help customers uncover the hidden gems East London has to offer, be it local breweries, amazing bars or restaurants.

The brand-new hotel is the first hospitality venture from leading property investment and development company, Definition Capital. Run by dynamic partners Irfan Hussain and Marin Jakisic, the team already has an extensive and diverse portfolio of successful investments under their belts throughout the UK, and has recently hired YOTEL’s Erwin de Jong Oliveira as the GM, who brings with him strong experience in new openings.

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