Post-Brexit Uk most appealing to Spain Italy, Portugal and UAE residentsSeven weeks after the Brexit decision, reports of an inbound summer tourism boom for the UK continue.
Dmitrijus Konovalovas, Country Manager (UK and Ireland) of leading global hotel price comparison website and mobile app, HotelsCombined, said, "The weaker pound has proved appealing to European visitors seeking an affordable short break, with a 50% increase in searches and a 30% increase in bookings to the UK over the summer period.
"Summer in the UK has proved the most appealing to Italians (with bookings increasing, year on year, by 164%), the Spanish (up by 140%) and the Portuguese (92%). We've seen a significant increase in long haul visitors from South America and the Middle East - perhaps lured by the favourable exchange rate - to finally take that 'trip of a lifetime'. Leading the long haul charge are visitors from UAE with increased bookings of 95% compared to the same time last year.
“Whether the UK can maintain this momentum is not only dependent on continued delivery of an excellent and distinctive tourism experience, but how the industry reacts to the fluctuation of exchange rates. The key to ensuring sustainable growth will be for the UK travel industry to continue to demonstrate affordability and good value for those considering a visit from abroad.”