GoDrive, the Ford on-demand car-sharing pilot, has been expanding its reach since it was launched in London in May.
The pilot aims to offer Londoners and visitors to the capital a more flexible, practical and affordable car-sharing service.
The new Limehouse hub will give hotel guests easy access to GoDrive – which is unique in offering one-way trips with guaranteed parking.
Drivers have access to a car for 17p-a-minute pricing covering all fees – including congestion charges, fuel, insurance and parking. With no membership fees, cars can be booked and accessed via smart phone app.
The new GoDrive hub at the hotel, managed by Redefine|BDL Hotels, the UK’s largest independent hotel management company, joins a network of 23 hubs across central London – from Lewisham to Waterloo.
Guests will be able to choose from a zero emission Ford Focus Electric, or a low emission Ford Fiesta 1.0-litre Ecoboost. Drivers are given a five minute grace period free of charge to help familiarise themselves with their vehicle.
The General Manager at Holiday Inn Express London, Limehouse, said: “Many of our guests are here on business, so having easy access to a car can be a huge help to getting around the city. For those guests on holiday having the option to put the children in the car, or carry their shopping bags is a huge plus.
“GoDrive is one of the most exciting car-sharing services out there. We’ve been impressed with how the GoDrive team is listening to its customers and adapting the service. We’ll be watching closely to see what our guests think and whether the same offer can be transferred to other hotels.”
Alicia Agius, GoDrive Project Lead: “We’re focused on working with Londoners to understand their mobility needs. We’ve found that car-sharing can complement existing transport systems – and give people a valued option for moving around the city. This new hub will let us explore how visitors to the city can benefit from access to flexible car-sharing. In particular we think it has huge value to people visiting London on business.”
Earlier this year Ford unveiled its Smart Mobility plan to help change the way the world moves through innovation in connectivity, mobility, autonomous vehicles, customer experience and big data.