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Bespoke Hotels forges passage to India

Nick Turner
Bespoke Hotels has announced the launch of its new international business arm, Bespoke Hotels International, as well as its inaugural partnership alongside India’s Peppermint Hotels and “Play Stay Love” collection. Boasting in excess of 70 properties across the country, the Peppermint total collection joins forces with Bespoke, a global aggregator of boutique hotels, as the first major agreement struck by Bespoke Hotels International and its Managing Director, Nick Turner.

Launched earlier this year to fulfil a growth in interest from international markets looking for a high quality and competent British operator, Bespoke Hotels International has been tasked with expanding the Bespoke portfolio of management contracts, franchise locations and marketing agreements overseas, with the group seeking to build on its position as the UK’s largest independent hotel operator.  

Arjun Baljee, Founder and Director of Peppermint Hospitality, commented: “We are delighted to be partnering with Bespoke at a time when both our businesses are growing in stature and ambition. I look forward to working closely with Nick and the Bespoke team, as well as infusing our portfolio with a dash of British charm. This will help us create the world’s first global aggregator of boutique hotels across geographies under one brand”  

Nick Turner, Managing Director of Bespoke Hotels International, brings with him a considerable track record of franchise and brand development, with over 20 years in the hospitality industry acquiring particularly strong relationships in Europe, the Middle East and Africa. His previous experience encompasses working with brands across the world, including Malmaison, Le Meridien, Wyndham, Ramada and Holiday Inn in their expansion efforts.  

“I am delighted to be joining Bespoke at such a critical juncture”, he commented. “I have watched with admiration the company’s growth over the last decade to become the UK’s largest independent hotel group, and I am relishing the challenge of continuing this upward trend.”  

Robin Sheppard, Chairman of Bespoke Hotels, added: “We welcome Nick at a time when we are seeking to explore possibilities beyond the British Isles. His expertise in key foreign markets has already born fruit in India, and we expect this to continue as both Bespoke Hotels and the Gotham brand look to expand.”

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