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Saco unveils evolved brand as product portfolio grows

SACO The Serviced Apartment Company has today unveiled an evolved brand approach which encapsulates its ambitious plans to drive the serviced apartment sector forward – asking its customers to “beapartofit” and reshape the business to meet the needs of travel buyers, bookers and travellers.
The company, which was merged with Oaktree Capital Management’s serviced apartment platform, CL Serviced Apartments, in March, now includes Beyonder Aparthotels within its offering.

SACO has today launched a new campaign and brand positioning strategy “beapartofit”, using “apart” as the theme to link and clarify the different products and other aspects of its business:
Beyonder – apartof SACO
SACO – aparthotels
SACO – servicedapartments
Partners (SACO’s Global Supply Chain) – apartner of SACO  

Speaking on SACO’s plans for the future, Jo Redman, Marketing Director, SACO, said: “With an aim to offer a more comprehensive product portfolio, the BeApartOfIt concept successfully encompasses the SACO vision whilst clarifying our business structure.  

“With the aim to reshape hospitality and make staying away from home great, we are continuing to develop innovative concepts, using online research into the trends of tomorrow’s traveller, and feedback and involvement from our customers.”  

This new campaign follows the recent significant development of SACO’s innovative digital offering, including a brand new website, with an intuitive booking platform. Corporate portals are also being developed and created to give companies straightforward gateways to customised serviced apartment programmes, including rates, management information and traveller tracking.  

SACO currently operates a portfolio of over 750 apartments in cities across the UK, and offers over 30,000 apartments across 220 key destinations in 50 countries through carefully selected partners.  

In 2016 and 2017, SACO will be opening and operating a wide range of further properties in the UK and into Europe, taking its total number of operated apartments to over 1,600. These include new properties in cities such as London, Edinburgh, Aberdeen, Amsterdam and Dublin, with others to follow, some of which will be serviced aparthotels and whilst others will be the company’s new Beyonder concept.  

Beyonder ApartHotels, SACO’s latest innovative serviced apartment concept, is a new type of aparthotel created for today’s connected business traveller with clever living spaces, 24 hour staffing, buzzy communal areas and interesting in-room technology

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