Luxury hotel paints the house pink inside and out to raise funds for breast cancer awarenessConrad Macao, Cotai Central has announced its 2014 ‘Plush for PINK’ campaign. From 22 September until 31 October, 2014, the hotel will offer its guests a series of ‘plush, pink experiences’ in support of the Hong Kong Cancer Fund’s Pink Revolution, an annual campaign that raises awareness and funds for breast cancer. A Diamond sponsor of the campaign for the second year in a row, Conrad Macao has pledged to donate a portion of its sales proceeds to the Fund, including 100 per cent of the profits from its iconic bear and rubber duck – both of course, in limited-edition pink.
The hotel’s ‘Plush for PINK’ campaign will turn the hotel a passionate pink, along with all the floral arrangements and decorations inside the hotel. ‘PINK Fridays’ will involve staff and management adding a dapper dash of pink to their uniforms, and turning their regular emails, handwritten guest cards, and staff areas pink for their own internal fundraising and awareness activities, which include free private consultations with partner doctors.
“Breast cancer is the most prevalent type of cancer amongst women in Hong Kong and is also of significant concern in Macao, regardless of age. We are proud to once again to be a Diamond Sponsor and lend Conrad Macao’s support to the Pink Revolution, raising both awareness of breast cancer and funds to support the services offered by the Cancer Fund,” said General Manager Bede Barry. “We will be running a number of PINK experiences for guests and staff starting mid-September. Additional donation boxes will be available to guests, with cash contributions going to the non-profit Macau Medical Mission’s Peace and Hope Centre, which provides visiting services for patients with cancer, life and death education, and grief counselling to families who have lost loved ones.”
Conrad Macao has enlisted the support of a number of international and local celebrities to help drive the cause, including Chinese racer Ma Qinghua, Cantopop singer Pakho Chau and singer Sandy Lam; other names will be revealed throughout the campaign.
This year Conrad Macao has also entered into an exclusive partnership with Butani, an internationally renowned designer of haute couture jewelry whose shop is located at Shoppes at Cotai Central. One lucky guest who stays at the hotel during the campaign and also makes a donation to this worthy cause will win a prestigious jewellery piece designed exclusively for the Plush for Pink Campaign by Butani.
Guests can participate in ‘Plush for PINK’ by making a MOP 8 (US$1) donation upon check-out from their room, booking a PINK Afternoon Tea experience, opting for PINK room upgrades (available at check-in or in advance via the Conrad Concierge App), or purchasing the hotel’s iconic bear in a special limited edition of PINK velvet or rubber duck with PINK daisies. The hotel’s award-winning signature restaurant Dynasty 8 also has a special PINK menu. All ‘Plush for PINK’ experiences and merchandise will see a portion of profits donated to the Hong Kong Cancer Fund.