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Kimpton Hotels & Restaurants unveils North Carolina's first four-star boutique hotel

Kimpton Hotels & Restaurants recently announced a new partnership with Philadelphia-based, PMC Property Group aiming to convert one of the most iconic and historical properties in Winston-Salem, North Carolina – the R.J. Reynolds Building – into the city’s first luxury boutique hotel. PMC will be the developer of the mixed-use property which will include the hotel, a meeting and function space, and luxury rental residential housing on the upper floors.

Built in 1929 and considered one of the country’s first examples of Art Deco architecture, the R.J. Reynolds Building was designed by Shreve & Lamb, the same architects responsible for the Empire State Building’s design. The building features a stunning main lobby level with ornate murals, gold leaf gilded millwork in the ceilings, and interior nickel and brass elevator doors throughout.

PMC plans to embrace the majesty of the original design and the location and adapt the office building into a first-class, mixed-use boutique hotel and luxury rental housing with a projected opening in 2015. The building was the long-time headquarters for the R.J. Reynolds Tobacco Company, which has been vacant since 2009.

Kimpton will open the new boutique hotel with 175 rooms, 36 suites, a hotel fitness centre and more than 6,375 square feet of event and meeting space, including two ballrooms and several meeting rooms on the mezzanine level.  The development will also feature a 120-seat restaurant and bar.

“The R.J. Reynolds Building is one of the most historically significant and architecturally interesting buildings in the country, and we are honoured to be able to play a role in adapting it into an exciting new hotel for the city, while preserving its important history and character that R.J. Reynolds Tobacco Company has taken such great care to maintain,” said Kimpton’s Chief Executive Officer and President Mike Depatie. “It’s also exciting for us to be expanding our footprint in the Southeast, bringing the Kimpton sense of style and fun to a new market of travellers and Winston-Salem locals.”

While this is Kimpton’s first hotel in North Carolina, the new Winston-Salem hotel will broaden the San Francisco-based hotel brand’s presence in the Southeast. In addition to this property, Kimpton recently opened The Brice in Savannah, GA. and also operates three popular hotels in Miami, including the Epic Hotel, the Surfcomber, The Angler’s hotel and an additional property on Florida’s popular Atlantic Coast, the Vero Beach Hotel & Spa.

This is Kimpton’s and PMC Property Groups’ second partnership within two years, as they have recently partnered to build the Hotel Monaco Pittsburgh slated for a fall 2014 opening.

“Kimpton has an excellent track record in adapting historic buildings into unique boutique hotel properties, and as we learned through our work together on the upcoming Hotel Monaco Pittsburgh, we believe we will produce a new and dynamic destination in downtown Winston-Salem,” said PMC Property Group President Ron Caplan.

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