MSC Divina stars in new UK TV cruise series

MSC Divina at sea

TV Star sets out to find out about the modern cruise holiday on board MSC Divina in the Caribbean in Cruising With Jane McDonald On Channel 5

TV presenter Jane McDonald first shot to fame in 1998 with the reality show The Cruise. After 18 years away from the world of cruising, she has set out as part of a new four-part travel show, Cruising With Jane McDonald, to discover why cruising continues to be such a popular holiday choice for millions of people each year and what has changed since she was last at sea.

The first cruise that she undertook as part of the show was with MSC Cruises, the international family-owned cruise company and brand market leader in Europe, South America and South Africa. Jane took a seven night sunshine cruise from Miami around the Caribbean on board one of MSC Cruises’ largest and most modern ships, MSC Divina, calling at Nassau, St Martin and Puerto Rico before heading back to Miami.  

MSC Divina sails year round from Port Miami in the Caribbean. Inspired by the glamorous Sophia Loren, MSC Divina brings elegance and glamour to the cruise experience. Key stylish features include a stunning Swarovski crystal staircase,  the Infinity Pool extending seamlessly out to sea and of course the MSC Yacht Club – the innovative ship within a ship concept that gives the most discerning guests exclusivity and privacy but with the world of choice that a mega-ship can offer. MSC Divina is a popular ship that caters for the needs of international cruise guests. Boasting a diverse choice of entertainment facilities; from tennis and basketball courts, a mini-golf course, a jogging track and gym to an aqua park complex, Formula 1 simulator and 4D cinema as well as the Pantheon Theatre, offering West End-style theatre performances. The dining experience includes casual and formal dining options, serving the highest quality food with fresh ingredients.  

The series sets out to explore the booming cruise industry, which has seen unprecedented growth since Jane first found herself at sea. In 2009, 17.8 million passengers took a cruise globally and this figure is set to rise to 25.3million by the end of 2017[1]. Cruising is continuing to grow in popularity in the UK & Ireland, achieving the highest growth rate of all major European markets and in 2015 saw its largest annual rise for seven years.[2] This picture is reflected in the growth of MSC Cruises, the UK saw a 35 % annual increase in guests, reaching record breaking highs in the Caribbean, Emirates, and Mediterranean (2016).

Perhaps the biggest change in the industry has been the guest demographic. The average age of the MSC Cruises’ guest from the UK is 46, with an ever-growing number of families choosing a holiday with the international cruise line, which offers high quality, effortless cruises, with plenty of opportunity for fun and relaxation on board modern ships at affordable prices.

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