MSC Cruises to further expand its offering to the UK and Ireland market

MSC Magnifica calling at Southampton starting in 2018

MSC Cruises, the Swiss-based world’s largest privately-owned cruise line and market leader in Europe, South America and South Africa, announced the expansion of its offering for the UK & Irish market with a new ship calling at Southampton. Starting in 2018, for the first time, MSC Magnifica will board UK and Irish passengers on ex-UK cruises to Northern Europe and the Mediterranean, to address the strong growth in demand the Company has been experiencing.

Antonio Paradiso, Managing Director of MSC Cruises for the UK & Ireland, helped designing the new itineraries for MSC Magnifica to match the feedback received from key travel partners’ accounts and develop a unique product tailored to the preferences of this market. He said: “I am proud to announce that MSC Cruises is returning to call the UK with one of our best ships and a unique offering: cruises with less time at sea in both Northern Europe and the Mediterranean. I have personally worked with our itineraries team to make this possible and look forward to launching this new product – for which sales will open shortly on November 21.”  

From March to October, MSC Magnifica will call at Southampton for cruises that will last from 7 to 14 days to Europe's most beautiful destinations. There will be five new itineraries out of Southampton, including a 14-day sailing calling at Le Havre, La Coruna, Leixoes, Lisbon, Malaga then Amsterdam and Hamburg. A North Sea sailing will travel to Stavanger, Bergen, Olden and Alesund in Norway plus a round-UK sailing calling at Southampton, Newcastle, South Queensferry in Edinburgh and Invergordon.  

Mr Paradiso added: “We are expanding our offering with the ambition to further grow our market share in the UK & Ireland. We have set demanding objectives at the beginning of the year to make this possible, of which the deployment of MSC Magnifica and its tailor-made itineraries is one of the many examples. We are committed to this market together with our travel partners and are demonstrating this by delivering hard facts.”  

With MSC Preziosa setting sail from Southampton in the autumn of 2017 with 5 voyages and MSC Magnifica becoming the star ship for a season in the UK & Ireland for the following season, MSC Cruises is preparing an exceptional comeback to this market. Moreover, MSC Meraviglia, the Company’s newest next-generation mega ship to be christened in June 2017, will also call Southampton and mark another important step in the growth of MSC Cruises in the UK & Ireland.

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