Celebrity Cruises launches agent toolkit for LGBT+ community

As part of its ongoing commitment to welcoming the LGBT+ community both as guests and trade partners, Celebrity Cruises has announced the launch of a dedicated toolkit designed to support agents in engaging with this market.

The comprehensive kit includes a host of tools and marketing collateral. It features a dedicated communications guide in addition to a number of recommended itineraries for agents to promote.  

Selected itineraries to inspire guests include example Signature Event sailings. Guests can celebrate the Chinese New Year as part of 14-night China, Vietnam and Thailand sailing and experience all the fun of carnival in Rio with a 14-night South America and Carnival sailing as just two exciting options.  

The toolkit also comprises a bank of images including destinations, on-board images and Rainbow Celebrity Cruises logo. These are in addition to two dedicated videos with a comprehensive overview of the brand and Celebrity Cruises’ newest ship due to launch in 2018, Celebrity Edge and a print advertisement template for agent partners keen to promote even further.    

Claire Stirrup, director of sales, Celebrity Cruises UK and Ireland, explains: “Celebrity Cruises has a long-standing commitment to supporting diversity. We have invested in and supported a number of initiatives as part of this and the development of the LGBT+ toolkit is an important next step. We are keen to provide our partners with the knowledge they need to market to the LGBT+ traveller and to ensure they have the tools in place to do so.  We are keen to be the cruise line of choice for LGBT+ guests and are passionate about supporting agents in selling to this audience. The toolkit has been designed to be both informative and inspirational and we look forward to working with agents to continue this important area of training in the future.”   

Celebrity Cruises is the leading force in the cruise industry for diversity and inclusion. The new toolkit is part of an award-winning continued focus on tackling diversity head-on. Pioneered by Jo Rzymowska in the UK and Ireland, LGBT+ support and inclusion is part of everything that the business does. The dedicated toolkit follows on from recent sponsorship of Miami Pride and Digital Pride as well as supporting charities in the LGBT+ sector such as Opening Doors London.

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