Wyboston Lakes achieve AIM Gold accreditation

Wyboston Lakes, northern Europe's largest privately owned single site conference and training centre, has had both of its conference and training venues, The Executive Centre and Training Centre, awarded the Gold Accreditation In Meetings (AIM) standard by the Meetings Industry Association (mia).  The accreditation is awarded for its first class facilities and high levels of service that are reflected throughout the meeting and conference experience.

To achieve the AIM Gold standard a venue must demonstrate that it has attained continuous, exceptional standards against the most stringent quality assurance criteria, including rigorous assessments focusing on a venue’s facilities; service and processes, compliance with codes of conduct and corporate social responsibility.

Receiving the accreditation, Wyboston Lakes’ managing director, Mark Jones commented: “To be awarded AIM Gold is a significant achievement for any meeting and events venue. It demonstrates, from the outset, that our business proposition, facilities and service are exceptional, we are very proud of this recognition.”

Jane Longhurst, mia’s chief executive, says: “Wyboston Lakes AIM Gold Accreditation sends out a very clear message to meetings and events buyers/planners about their commitment to delivering a high quality product, professionalism throughout every event and integrity. Equally, the venue has secured itself an advantage within their competitors.”

AIM is the UK’s only nationally recognised standard for accredited venues and service providers in the meetings, conferences and events industry. There are around 500 accredited venues and suppliers at entry level of the scheme and 29 are at the Gold standard.

AIM is endorsed by Visit Britain, Visit Wales, Meet England, ABPCO, MPI and HBAA.