The popular Perthshire resort beat hotels across the U.K. to bag the win as part of LateRooms.com's annual Simply The Guest Awards. The awards, the only ones in the industry to be based entirely on genuine guest reviews, recognise hotels with outstanding customer service. It is one of only three Scottish properties to appear in LateRooms.com's awards listing of 25 hotels.
Crieff Hydro, which has invested around £40 million in its facilities in recent years, boasts a swimming pool, riding stables, an Action Glen activity centre, water sports, a ‘tween' zone, supervised kids' clubs and an in-house cinema. The 900-acre resort in Crieff, located in the heart of Highland Perthshire, has more than 200 bedrooms, 50 self-catering units and six eating outlets.
Stephen Leckie, CEO of Crieff Hydro, said: "The Simply the Guest award recognises how hard the Crieff Hydro team works to be an unforgettable family experience. More than that, because the award is based on feedback from genuine guests who have stayed here, it really is something to celebrate.
"We're constantly striving to improve things for our guests at Crieff Hydro. Most recently we've revamped our website to make it much more user-friendly."
LateRooms.com spokesperson Sandra Perkins said: "One of the first things many people look at when booking a hotel is the reviews of others, which is why the Simply The Guest Awards are such a valuable industry accolade. The guest experience is one of the most important, not to mention independent, measures of how well a hotel is performing. "To be recognised as the best in one of the Simply The Guest Award categories reflects the dedication and emphasis the hotel places on guest experience across a range of areas - from customer service to the breakfast served."
Other family-friendly accolades for Crieff Hydro have included: Scottish Hotel Awards' Family Hotel of the Year; Winner, Family Hotel in The Sunday Times' Ultimate 100 British hotels listing; and Outstanding Contribution, Herald Scottish Family Business Awards.