The award, presented by Deborah Sexton, PCMA President and CEO, at the IMEX Gala Dinner, celebrates meeting executives who demonstrate a vision, commitment and passion for the advancement and education of the global meetings industry. This is the sixth consecutive year PCMA has presented this distinguished industry award.
Kravitz is a lifelong business events industry professional with a clear passion for global meetings. She was appointed Executive Director of ISMRM in May 2005, after serving the association for a number of years, in a number of escalating roles. Throughout Kravitz’s tenure, ISMRM expanded its global reach by including the Asia/Pacific Rim region to its annual meeting rotation. The ISMRM annual meeting now rotates each year between Asia/Pacific Rim, East Americas, Europe, and Western Americas. Her strong cultural knowledge and global business acumen has been critical to ISMRM’s international event growth and success.
Kravitz is a much sought industry presenter at events both in her home continent of North America and globally. Additionally, she is a prolific writer, penning sector articles to help the industry further professionalize and candidly share her experiences.
Her commitment to serve and give back to the industry is apparent through her involvement as a member of PCMA, American Society of Association Executives (ASAE) and Council of Engineering and Scientific Society Executives (CESSE.) Kravitz is a current PCMA Education Foundation Board Trustee and served on the PCMA Board Directors 2013-2014. The Singapore Tourism Awards also nominated her for the 2017 Best Association Conference Organizer honor.
“Roberta is a well-respected business event professional and luminary” said Sexton. “Her dedication and passion for the global business events sector has been a beacon for many professionals as they endeavor to expand their events’ global reach. Roberta embodies the true spirit of this award through her generosity of time and talent and I was honored to recognize her accomplishments.”