ICCA acknowledges Wonderful Copenhagen CVB as one of the best in the world

For the 2nd consecutive year, Wonderful Copenhagen CVB is a finalist for ICCA Best PR Award. The finalists have been handpicked among ICCA’s 1,000+ members in 94 countries worldwide by leading media representatives from the international meetings industry. The winner is announced at the 53nd ICCA Congress in Antalya, where Wonderful Copenhagen CVB will also compete among the finalists for the ICCA Best Marketing Award.

Copenhagen is a popular meetings destination, featured for decades in the top-20 on International Congress and Convention Association’s (ICCA) list of World’s Most Popular Convention Cities. The city has reached its current position thanks to targeted efforts within both marketing, sales and PR that highlight its excellences.

Today, it was announced that Wonderful Copenhagen CVB’s PR efforts are in the absolute top amongst ICCA’s 1,051 members.

Editorial representatives of The International Meetings Review’s publishers and ICCA’s PR staff have evaluated the PR activities and coverage of ICCA members over the course of the year and selected four finalists for 2014 ICCA Best PR Award.

The editorial jury have been looking for strong story-telling, high-visibility coverage, brand consistency, PR reaction to a crisis, and PR that showcases success, covering both traditional print and web/social media channels. Ulrika Mårtensson, Head of Communications - Meetings & Conventions at Wonderful Copenhagen Convention Bureau, comments: “To us, PR is an essential and cost-effective way of supporting and boosting sales and marketing activities, and we have used PR as a strategic tool for almost 15 years. Copenhagen is a relatively small destination with a limited budget, but that has only served to make us more creative and focused. We don’t work with external agencies, but we work closely together with the city’s meetings industry, public partners and VisitDenmark. We are thrilled that the judges recognize our PR activities as being relevant and outstanding.”

She continues: “Copenhagen has an excellent meetings infrastructure. The city is easy to access, simple to navigate, and the selection of hotels, venues, entertainment and opportunities outside the meetings room is extensive. But this infrastructure can also be found in other meetings destinations around the world. To stand out, we have built our PR activities around three core narratives: innovation, sustainability and high quality of life, embracing the stories we want to communicate about Copenhagen. We have done so with great success: Close to 100% of the media coverage we generate echoes these core narratives. The significant impact of this validates our promotional strategy.”

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