Fabulous Fan Fayre (F3), a joint venture between Absolute Taste and Legends Hospitality, triumphed at the Sports & Leisure Catering Awards (SLC) last night (12 September), taking home the ‘Innovation Award’ for its work on the Tunnel Club at Manchester City F.C.
The team were honoured at the ceremony held at London’s BAFTA 195 Piccadilly, receiving the industry accolade for the second year running. In 2017, F3 took home the ‘Innovation Award’ in recognition of their ‘Not for Profit’ programme and work with local charities in Manchester.
Last night’s award win recognised F3’s work in designing, implementing and managing the Tunnel Club at Manchester City’s Etihad Stadium. SLC commended the business for providing a high-end hospitality option with meticulous food and unparalleled live action.
Launched in the summer of 2017, The Tunnel Club is a ground-breaking premium hospitality experience like no other, designed to offer clients the opportunity to stand shoulder to shoulder with some of the world’s greatest footballers while enjoying unparalleled food, beverages and hospitality.
With views into the players’ tunnel, seating located directly behind the dug-out and the chance to watch post-match interviews first-hand, attendees at The Tunnel Club are immersed into the sporting atmosphere through unprecedented access and world class hospitality.
Neil Worcester, Managing Director at F3 said: “At F3, we aim to constantly push the boundaries of what is expected at sporting stadia and challenge ourselves to continually adapt and innovate to improve the guest experience. Our fantastic team has worked round the clock to create something never seen before and their dedication and passion has been absolutely outstanding. To have our hard work ratified by an industry standard as well respected as the SLC Awards is truly an honour and we look forward to providing unforgettable matchday experiences for many more years to come.”
The recent SLC win rounds off what has been a hugely successful year for F3 who were also recipients of three Stadium Events & Hospitality Awards, a Sports Business Award, a National Venue Award an Acorn 30 under 30 and the award for Best Football Club Hospitality at the Football Business Awards.