During the IMEX gala dinner in Frankfurt on 16 May, Mrs Anja Loetscher was granted one of three Paul Flackett IMEX Academy Awards.
The award, newly named in tribute to the former IMEX Managing Director, is presented to professionals who have made an outstanding contribution and professional legacy to the global meetings and incentive travel industry. “This award brings international exposure to the Geneva Tourism & Conventions Foundation as well as the destination itself”, new Convention Bureau Director Didier Allaz was pleased to add.
An award to crown the career of Mrs Anja Loetscher
This award comes as a crowning achievement in the professional career of Mrs Loetscher who will be retiring this year. Over the past 20 years, Anja has held several senior management and leadership positions, notably as Regional Director Europe at TravelClick and as Vice-President EMEA Sales Kempinski Hotels & Resorts. In 2007, she moved to Geneva where, under the auspices of Geneva Tourism, she launched the Geneva Convention Bureau to formalize the city’s convention business. Under her leadership the bureau has developed into one of Europe’s leading Convention Bureaus with a staff of 10. Anja was on the Marketing Board of the Switzerland and Incentive Bureau (SCIB) for 5 years and has sat on the Board of Directors of Destinations International (former DMAI) for 5 years. Anja was also a faculty member of the ECM Academy and a member of the Meetings Industry Steering Group at ECM (European Cities Marketing).
This is the third year running that Mrs Loetscher has been granted an award by the meetings industry: In 2016, she was designated as one of the Most Influential People in the Meetings Industry by Successful Meetings before being presented with the MICE Achievement Award by mbt Meetingplace in 2017.
IMEX Group, global reference in the meetings industry
Twice a year (in Frankfurt in the spring since 2003 and in Las Vegas in the autumn since 2011), IMEX Group organises a world fair for conference, congress, convention and travel incentives management professionals. The event rallies more than 9,000 clients and providers hailing from more than 150 countries over three days. The aim of IMEX is to provide an efficient platform to develop the meetings industry and foster strong and lasting professional relationships.