Now in their 20th year, the Business Travel Awards recognise and celebrate the achievements of the industry’s leading players who have performed outstandingly in their chosen field over the last 12 months.
Each year categories are carefully chosen to reflect the range of areas and skills that lie at the heart of a successful travel organisation or department. The independent panel of judges, made up primarily of respected senior business travel buyers, praised Lufthansa for its change of business model and the successful integration of Germanwings which had helped the airline return to profitability. They also commented on Lufthansa’s impressive short-haul network and product, comprehensive CSR programme and had excellent employer ethics.
After accepting the award at the 2015 Business Travel Awards ceremony in London, Christian Schindler, Lufthansa's General Manager UK & Ireland, said: “This award acknowledges the way Lufthansa has responded to the challenges of the travel market. In the face of ever-increasing competition from low-cost airlines and revenue losses in the short-haul market, Lufthansa decided to go on the offensive. It took the bold decision to transfer non-hub operations to its own existing low-cost airline, Germanwings. By combining our many years of experience with our high-standard of quality, Lufthansa developed a new product and branded pricing concept with a unique positioning in the European point-to-point market: ‘choice at low cost’. The idea of ‘à la carte flying’ is that passengers can tailor their trip to suit themselves – from a low-cost, no-frills flight to one with many extra comforts and amenities.
“We believe that to maintain the leading position in our market we must be better than anyone else in terms of reliability and innovation at a competitive price. This is why Lufthansa just introduced a new pricing product on its routes from the UK to Frankfurt and Munich with very attractive Business Class fares starting at £275 in 2015. In addition, the latest figures show Lufthansa has recorded the best figures for punctuality in its history with over 85% of all flights leaving Frankfurt and Munich within 15 minutes of scheduled departure time. And we continue to enhance the on-board experience for customers by fitting 20 Airbus A321s with a revolutionary in-flight entertainment programme developed by Lufthansa Systems. This enables passengers to connect their own laptop, tablet or smartphone via Wi-Fi to the in-flight infotainment service offering a wide range of films, TV series, music, games and flight information.“
In contrast to conventional systems, the new Lufthansa product does not require every seat to be fitted with complicated wiring. It works with a conventional wireless network using standard technology, so only a few access points have to be installed in the cabin. Before the flight, passengers simply download the Lufthansa entertainment app or the Microsoft Silverlight browser plug-in for notebooks for free - like the whole program itself - at http://LH.com/entertainment-app-en.