Customers travelling on select flights between London Heathrow, Atlanta, and New York-JFK will receive signature treats from each airline including cocktails, Love Heart sweets, warm cookies and Virgin Atlantic Happy Socks. The airlines will also roll out a joint advertising campaign celebrating five years of bringing people together - highlighting the unrivalled customer experience offered across Virgin Atlantic and Delta.
Since joining forces, Virgin Atlantic and Delta have introduced a number of benefits for customers travelling between the UK and the US, including:
§ Offering enhanced flight options: The airlines now operate up to 74 daily nonstop flights between the U.K. and U.S. – nearly 20 percent more than in 2014
§ Investing in new technology: Customers now benefit from enhancements including automated bag drop at Heathrow and Gatwick, real time bag tracking via the Delta app, and biometric security at Atlanta airport
§ Easier connections: The airlines have co-located at eight airports, helping to achieve the leading on time performance at London Heathrow, and making it easier for customers to connect between flights to over 200 destinations in the United States
§ Introducing three new ways to fly economy: Both airlines now offer three tiers of economy fares to enable customers to tailor their experience, without compromising on food, drink and inflight entertainment
Juha Jarvinen, EVP commercial for Virgin Atlantic, said: “We’re really proud that over 24 million customers have chosen to fly with Virgin Atlantic and Delta across the Atlantic since the start of our partnership five years ago. Both airlines are relentlessly focused on delivering the best for our customers – from investing in new technology, sharing our innovative customer experience, and delivering the most punctual network operating out of London Heathrow. This year, we’ll take the next step in our journey through an expanded joint venture with Delta, Air France and KLM and we’re excited to bring our unrivalled service to even more customers.”
Corneel Koster, Delta’s senior vice president EMEAI, said: “We combined the strengths of our companies and brought together two award-winning airlines with great services and great brands, with a focus on making flying enjoyable. The partnership has gone from strength to strength and is hugely popular with our customers. The original deal was a game changer for Delta transforming our ability to compete on key transatlantic business routes to and from London Heathrow, as much as providing Virgin Atlantic unparalleled access to Delta’s U.S. network.”
On May 15, 2018 Air France-KLM, Delta Air Lines and Virgin Atlantic Limited signed definitive agreements to combine the existing trans-Atlantic joint ventures. This transaction is in the process of regulatory clearance. Upon completion the airlines’ expanded joint venture will become the preferred choice for customers travelling across the Atlantic offering the most comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Customers will also benefit from the co-location of facilities at key hub airports to improve connectivity and access to each carrier’s airport lounges for premium passengers.