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Finnair invests in customer comfort with new Premium Economy cabin planned for long-haul flights

Finnish flag carrier Finnair is to introduce a new Premium Economy cabin for customers as part of a major investment in onboard improvements.
The investment package will also see all the cabins of the airline’s domestic and regional ATR turbo prop aircraft completely overhauled, with new seats, carpets and a refreshed interior.

The cabin enhancements are part of Finnair’s on-going commitment to offer a high level of customer comfort and increased choice, with new ATR cabins being unveiled next year and the new long-haul Premium Economy cabin making its debut in 2021.

Piia Karhu, Finnair Senior Vice President, Customer Experience, said: “We see a growing trend of quality focused travellers who place a strong focus on the comfort and quality of their travel experience.

Finnair is responding to our customers in each of our key markets and believe our new Premium Economy class will serve both our leisure and corporate customers.

“We also want our customers to get a fresh Nordic experience on our regional flights. The regional feeder traffic is a very important part of the Finnair network, with over 30 000 ATR flights every year.”

Andrew Fish, Finnair General Manager UK & Ireland & Benelux, said: “We know our customers will love our new Premium Economy cabin once it debuts on our fleet and offer increased choice and flexibility when flying long-haul to destinations across China, Japan and Asia.

“Finnair’s investment in new and refreshed cabins in its regional ATR aircraft will also enhance the customer experience on shorter journeys, featuring familiar colours and designs from Finnair’s distinctive Nordic long-haul cabin interiors.

Located in its own private cabin, Finnair’s Premium Economy will feature highly customised designs and provide customers with increased space and comfort along with an enhanced service offering. Planning of the cabin design, service concept and its commercial positioning are currently underway with more detail to be released in due course.

The rollout of Premium Economy on Finnair’s long-haul fleet starts in Q4 2020 and is expected to be completed by the end of 2022.  

Meanwhile, Finnair’s first ATR aircraft featuring the renewed cabin environment is expected to be in operation in summer 2019, and all 12 refurbished aircraft will be completed by the end of Q1, 2020.  

Finnair’s ATR aircraft are currently used for domestic flights in Finland, on flights to the Baltics, to Gdansk in Poland and to Stockholm’s Bromma airport. The flights are operated by Finnair’s partner Norra.

  Finnair flies from London, Manchester, Edinburgh and Dublin to Helsinki, with easy connections at Helsinki Airport from as little as 45 minutes to scores of destinations in Asia and the Far East.

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