Travelers’ buying behavior and expectations have greatly evolved in recent years. Travelers expect airlines to deliver a flexible service that is tailored to their distinct needs, and technology will more than ever be the key to achieve this.
Bangkok Airways has chosen Amadeus Altéa passenger service system (PSS) to deliver an extensive transformation of the airline’s core technology systems. The transformation means Bangkok Airways’ customers will enjoy a more flexible, personal experience, from booking to boarding. With the full Amadeus Altéa Suite, Bangkok Airways will adopt a complete Passenger Service System that streamlines and improve all core airline processes, including reservation, inventory, departure control, and flight management.
“We are investing in the most advanced technologies to offer our passengers innovative and personalized services, making every traveler’s journey an exceptional one. We believe that with Amadeus Altéa, putting the traveler’s experience at the heart of everything we do will help drive our expansion plans and will bring success for many years to come,“ says Puttipong Prasarttong- Osoth, President of Bangkok Airways.
Mr. Puttipong continued “The partnership with Amadeus gives us access to a global community of airlines investing in the most modern, relevant technologies. This will support our ambitions to create an ecosystem within the airline industry, and it also reinforces our commitment as ‘Asia’s Boutique Airline’”.
Bangkok Airways has a unique operation model in Asia, with airline and airport related businesses such as Air Catering, Ground Services and Cargo. Bangkok Airways also codeshares with more than 26 leading airlines from over the world, supporting passengers coming into Thailand via codeshare and interline partners.
The Amadeus Altéa Suite is a next-generation airline IT system that, once implemented, will help Bangkok Airways enhance customer experience by delivering more consistent and personalized customer service, develop new revenue streams and improve operational efficiency. Tangible benefits include faster and simpler check-in for travelers, the ability to re-accommodate disrupted passengers in a matter of seconds, improved on-time performance and consistent, automatic application of customer preferences at every touch point.
“Bangkok Airways has achieved an outstanding position in South East Asia by creating a unique ecosystem. We are delighted to begin this partnership with Bangkok Airways to further support its expansion. We will support the airline in its vision to deliver a unique customer experience at every stage of the journey, tailored to each traveler’s distinct needs. And Bangkok Airways will now reap the benefits of forming part of the Altéa global community of airlines working to serve the traveler better,” says Cyril Tetaz, Executive Vice President, Airlines, Asia Pacific, Amadeus.
More than two-thirds of Star Alliance airlines, three-quarters of Oneworld airlines and half of Skyteam airlines use Altéa. As a community platform for airlines, Altéa enables better integration between partner airlines, with real-time sharing of availability, fares, customer and booking information to deliver a harmonized customer experience. The benefits of using the Altéa platform also extend to Amadeus’ global travel seller network. These travel sellers have the unique advantage of instant visibility to any changes affecting an Altéa airline booking, meaning they can better service their customers.