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Air France’s new offering attracts business travellers to its medium-haul network

Air France is attracting business travellers to its medium-haul network with new leather seats, a gourmet dining offer, and a new fare option, pursuing its move upmarket with an investment of 50 million EUR.

Air France has responded to customer feedback, questioned travel managers, and collected feedback from close to 10,000 people, in building its new offer which includes a leather seat offering additional comfort on all cabin classes, a gourmet dining offer for all customers, and economy flex, a new custom-designed fare option for business travellers. With quick and easy access through the airport, Air France aims to win the medium-haul battle on flights to and from Paris-Charles de Gaulle, by offering the best product on the market.  

Frédéric Gagey, Chairman and CEO of Air France, said "Winning the preference of each of our customers on departure from Europe by repositioning Air France among the world's leading airlines in terms of products and services is a strategic priority of the Perform 2020 plan."  

A new and more comfortable seat
From April 2015, Air France will gradually introduce a completely redesigned seat on board its medium-haul fleet. The seats, upholstered in high-quality leather in all the cabin classes, will offer optimum travel comfort, ideal for working, resting, or enjoying a meal before arriving at a destination. The new seat will be fitted out on 24 Airbus A319s in the first half of 2015. It will subsequently equip 25 Airbus A320s during the first half of 2016. In total, 7,800 seats will be installed.  

A more gourmet dining offer
Even on the shortest Business Class flights, passengers will be offered a full breakfast in the morning, including coffee, tea, fruit juice, bread and pastries, with a snack or cold meal offered at other times of the day.  

Service on longer flights will be modelled on that of long-haul flights. A welcome drink, hot meals, wine service, gourmet coffee and liqueur will be offered. On all flights, warm pastries and crusty bread will be served directly from the oven.  

In Economy, all customers on short flights will be offered croissants, a choice of sweet or savoury items, or gourmet sandwiches, depending on the time of day. On longer flights, passengers will be able to enjoy a hot meal. Throughout the flight, a wide selection of beverages (with or without alcohol) will be available in all cabins.  

New tailored offer from Air France designed with business travellers in mind
Air France has designed a new tailored offer dubbed “Economy Flex” for business customers. Tickets will go on sale in January 2015 for flights starting in April 2015. Efficiency, rapidity and total flexibility will be guaranteed with the introduction of several new features:
  - Modifiable and refundable tickets at no extra charge
- Customers can take a flight earlier than initially scheduled, the same day, at no extra charge
- Access to the Skypriority services for a quick and easy airport experience
- On board, passengers are systematically allocated seats at the front of the Economy cabin, allowing them to board and disembark in priority
- The possibility of combining this offer with the other available fares. For example, a customer can reserve an “Economy Flex” fare on the outward flight, and make the return flight with a “Mini” fare
- An item of hold baggage weighing no more than 23 kilos is authorized free of charge, one bag and an accessory (handbag, laptop, camera) not exceeding 12 kilos can be carried in the cabin - Possibility of earning miles as part of the Flying Blue frequent flyer program  

With its vast network, a wide choice of flight times and innovative services, Air France is striving to make the best use of its strengths to become the privileged partner of business travellers, now more than ever before.

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