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airberlin and Brand USA unveil their joint aircraft

airberlin and Brand USA unveil their joint aircraft
airberlin and the official marketing organisation for the United States of America, Brand USA, are strengthening their collaboration and yesterday jointly unveiled an Airbus A320 with special livery at Dusseldorf Airport. At the ceremony, Tade Peters, Vice President Marketing Communications airberlin, and Alfredo Gonzalez, Senior Vice President Global Market Developments Brand USA, together with guest of honour Stephen A. Hubler, US Consul General in Dusseldorf, officially inaugurated the aircraft. At the event, and together with their team of coaches, the players and cheerleaders of the Dusseldorf Panthers have come together to be the official partner of the aircraft, which will be flying within the European route network of airberlin.

Tade Peters, Vice President Marketing Communications airberlin, said at the event in the airport: "Brand USA is an important partner for airberlin. Expanding this co-operation with an aircraft in special livery once more underlines our commitment to the USA and we hope it will inspire travellers to visit this exciting and diverse destination. No other airline offers so many flights to North America from Dusseldorf as airberlin. This year we are flying to New York alone ten times a week and offer daily flights to Miami. Furthermore, we are the only airline flying non-stop to Fort Myers from Europe."

Stephen A. Hubler, US Consul General in Dusseldorf, said: "The more Germans travel to the USA to experience its fantastic natural and cultural treasures, culinary delights and range of entertainment first hand and the more Americans travel to Germany, the stronger our transatlantic partnership will become."

Alfredo Gonzalez, Senior Vice President of Global Partnership Development Brand USA, said: "Our unusual marketing campaign with airberlin underlines the importance of the German source market for the USA. It is like a dream come true for me to see our logo "Discover America" on an aircraft. Through our strategic co-operation with airberlin, we are certain we will draw greater attention to the USA as a travel destination, and therefore hope to reach our goal of welcoming two million guests from Germany to the USA in 2014."

For airberlin, the USA is a strategically important core market. airberlin flies nonstop from Germany to five destinations in the USA and this summer has also increased the frequency of five different routes. There is now a daily flight from Berlin to Chicago and the connection between the German capital and New York (JFK) has been topped up by three flights to make ten weekly connections. From Dusseldorf airberlin also offers ten flights a week to the Big Apple, as it did last summer. This summer there are also flights four times a week from Berlin and daily from Dusseldorf to Miami, as well as several times a week from the North Rhine Westphalian capital to Fort Myers and Los Angeles. Recently there were celebrations to mark 20 years of the connection between Dusseldorf and Fort Myers: airberlin is the only airline to serve this destination nonstop from Europe. There are feeder flights to Berlin and Dusseldorf from numerous German and European cities. In the USA airberlin also offers its flight guests around 60 additional destinations through the codeshare agreement with oneworld® partner American Airlines, so that almost every region of the USA is accessible to airberlin flight guests.

On its long-haul flights, airberlin offers its guests comfortable Business and Economy Class. airberlin has completed re-furbishing its Business Class and is currently the only German airline to offer exclusively FullFlat seats in Business Class. In Economy Class ergonomically shaped seats and individual Inflight Entertainment systems contribute to a comfortable flight. As well as free drinks and hot food, travellers can upgrade their on-board experience even further and for the first time on long-haul routes from Germany to the USA, for instance, pre-order the Sansibar Gourmet menu for an extra charge.

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