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Agency & Association

Major strategic alliance for Grass Roots in Asia

Grass Roots, the world’s leading provider of employee and customer engagement solutions, announces the formation of a ground-breaking strategic partnership in China with Pico TBA Consulting Limited, a division of Pico Group which is a leading Total Brand Activation company with a worldwide presence and a proven track record nearly half a century long.

Read more: Major strategic alliance for Grass Roots in Asia

Retail Trust welcomes over 500 retailers to Annual Ball organised by Evolve Events

Retail Trust Annual Ball
Last night, 27th January, saw Retail Trust, the charity for people working in retail, welcome over 500 retailers to its annual London Ball at Grosvenor House, organised by Evolve Events.
Companies such as American Express, Debenhams, Deloitte, Burberry and The Walt Disney Company were among guests at Retail Trust’s fundraising gala. Attendees included Harold Tillman CBE, Sir Stuart Rose, Sir Philip Green, and Jamie and Louise Redknapp. The evening was hosted by Anton Du Beke from Strictly Come Dancing, and Edward Rising, auctioneer from Sotheby’s, with a total of over £1,000,000 raised for the charity on the night.


Read more: Retail Trust welcomes over 500 retailers to Annual Ball organised by Evolve Events

Adopt a Meeting Planner campaign launched by Charlotte Harbor Visitor & Convention Bureau 

CharlotteHarborVCB Charlotte State Bank Meeting Planner Box
Twenty top meeting and event planners have been adopted by the Charlotte Harbor Visitor & Convention Bureau in the new “Adopt a Meeting Planner” program. Every two months, each planner will receive an ‘Old Florida’ style suitcase-box with a gift from a local business and a letter from the Visitor & Convention Bureau highlighting the area’s amenities and other relevant information.

Read more: Adopt a Meeting Planner campaign launched by Charlotte Harbor Visitor & Convention Bureau 

White Tiger PR appointed by Tourism Toronto

White Tiger PR has announced its new flagship destination account: Tourism Toronto, the official destination marketing organisation for the Toronto Region.
White Tiger founder Cass Helstrip heads up the Tourism Toronto UK team and will work with senior director Rob Bates to secure broadcast, print and online media to cover Toronto throughout 2014.


Read more: White Tiger PR appointed by Tourism Toronto