Birmingham unveils latest business tourism campaign to attract more events to region
Category: Agency & Association
Published: Wednesday, 26 February 2014 09:55
Four leading figures from Birmingham’s conference and events sector are set to play a key role in the region’s latest business tourism promotional campaign ‘Where the World Meets’.
The advertising campaign, which first launched in 2013, highlights the factors behind the Birmingham region’s leading status as a conferencing capital. Working with the UK’s principal business tourism publications, this year’s activity – which includes a series of striking profile images against a backdrop of the city’s skyline – will be seen by more than 700,000 senior event organisers and industry professionals.
Read more: Birmingham unveils latest business tourism campaign to attract more events to region