Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international manufacturer of medical and safety technology, Dräger.
A new 55sqm mobile showroom will showcase Dräger’s leading protection, detection and safety solutions, visiting over 20 European locations, including the UK, Belgium, Italy, Spain, Portugal and the Netherlands. The tour, which will take place over the course of 3 months, will enable Dräger to go beyond the trade show floor and reach its target markets directly.
EMS will be drawing on its unrivalled experience of taking brands across Europe to manage the entire roadshow, from design and strategic planning, through to the day-to-day logistics and operation of the tour. As part of this EMS will deliver a custom-built mobile showroom for showcasing Dräger products, tailored to help them meet the needs of customers across Europe.
Visitors to the mobile showroom will have first-hand experience of over 60 of Dräger’s market leading products, as well as the chance to join thought-provoking workshop sessions that will provide innovative solutions for the daily challenges faced by customers. The truck will be split between seven different areas: prevention, occupational health and safety, hazardous substances, offshore RIG emergency, emergency escape and rescue, services and firefighting.
Commenting on the decision to bring the tour to Europe, Thomas Engler, CEO Dräger Europe said: “The positive feedback from customers throughout our tour across the Middle East demonstrated the value of bringing our solutions to them directly. Not only were we able to strengthen relationships with existing contacts, but the tour allowed us to connect with potential new customers and expand our presence in those target regions.
“We now want to continue the momentum created in the Middle East, and have identified an opportunity to capitalise on this same approach across our key markets in Europe – tapping into the growing market trend towards connected solutions. We have no doubt that EMS’ experience in designing and managing tours across the continent will once again help us reach our target audiences and strengthen customer engagement.”
Keith Austin, CEO of EMS, added: “We are relishing the opportunity to work hand-in-hand with Dräger again in bringing their innovative solutions to even more key markets. The strategic planning behind this tour has ensured every detail, from the graphic design elements through to the onboard customer journey, each speaks to the specific needs and challenges faced by Dräger’s customers in Europe.
“Through our extensive work across the region, we have seen a real appetite for face-to-face interaction with brands, and are confident we will replicate the success experienced in the Middle East as we set off on this next leg of the tour.”