Organised by EEAA MOU partner, the Global Association of the Exhibition Industry (UFI), the 84th UFI Global Congress is addressing major industry issues like digitisation, security, skills and labour, safety and importantly, how to respond to demographic and economic changes occurring around the world.
The Australian industry is represented by three women leaders of the sector: EEAA Chief Executive, Joyce DiMascio, and Board Members Jo-Anne Kelleway, CEO of Info Salons, and Helen Mantellato, Business Development Manager: International and Exhibitions at the International Convention Centre Sydney (ICC Sydney).
Ms DiMascio said keeping Australasia connected to the rest of the world was critically important to share knowledge and to also understand what is driving the growth of the sector.
“After signing the MOU with UFI, we have a tremendous opportunity to position the Australasian events sector as an agile, competitive and enterprising market. The Congress is important for the EEAA and our Members and we are honoured to be in South Africa connecting with our global colleagues.
"We can play an important role connecting our Members with the insights shared and relationships created through this face-to-face exchange.
"Over the coming months the EEAA will be opening new opportunities for the Australasian events industry and this Congress has provided a timely opportunity to confirm these programs, which will be announced at the EEAA 2017 Conference on 29-30 November in Melbourne.” She said.