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RoomIt by CWT expands hotel distribution with new, strategic global partnerships

Shannon Hyland
RoomIt by CWT™ the global hotel distribution division of CWT, announces new strategic partnerships with multiple global hotel guest acquisition platforms. SiteMinder and Vertical Booking are now joined by RateGain and RateTiger by eRevMax as part of RoomIt’s growing channel manager program. The partnerships provide business travelers with more choice and hotels with greater access to customers.

“Hotels want to ensure their rooms are booked and we want to guarantee our business travelers have the best access to rooms and rates near their destination,” said Shannon Hyland, Senior Vice President of Global Supply at RoomIt by CWT.

In fact, many business travelers might be booking out of their company travel policy due to lack of availability of rooms that are both in policy and meet their needs. According to recent research by RoomIt & GBTA, business travelers say staying at a hotel close to where they need to be during their trip is just as important as having Wi-Fi access.

“By adding these partnerships, hotels not only have more distribution flexibility, but they’re able to amplify their visibility among business travelers and we’re able to offer a better traveler experience,” said Hyland. “We are thrilled to engage in these partnerships with key local players, as they will allow us to provide superior local hotel content to our business travel customers in key markets such as India, Brazil and France.”

Properties connected via channel managers are available globally, for all points of sale through CWT travel counselors as phase one. To be eligible, participating properties must be located in a business travel destination and provide amenities and services that cater to business travelers, including last room availability, in-room Wi-Fi, same-day cancellations and loyalty points (if applicable).

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