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BCD M&E acquires L37 Creative to enhance its global creative & engagement offering

BCD Meetings & Events (BCD M&E) acquired L37 Creative (L37), an event production and creative media agency headquartered in Chicago, to strengthen its U.S. Event Solutions offering and enhance its global creative and engagement services.

“We continue to invest in our business and the needs of our customers,” said Scott Graf, BCD M&E Global President. “This acquisition enhances our robust creative and engagement offering with in-house production to give our customers agency-level services backed by the power of BCD M&E.”

BCD M&E will welcome employees located in San Diego, Las Vegas, Chicago and New York, and customers can expect expanded services including full-service creative production, media content development, name entertainment (MC and speakers), audio visual and more.

“This partnership isn’t new,” said Christine Erickson, SVP, U.S. Event Solutions and Sports. “Our teams have been working together as strategic partners for 15 years, servicing customers seamlessly. This acquisition only streamlines that service so we can continue supporting customers focused on their attendee experiences across the end-to-end attendee journey.”

This is the latest in a line of strategic acquisitions for BCD Meetings & Events to diversify its business and round out their service offering. With a strong brand reputation in the industry, L37 expands BCD M&E’s existing creative and engagement offering by bringing new ideas and approaches to enrich the attendee experience through creative storytelling throughout the attendee journey.

“Being part of a global organization that’s purely focused on being a leader in corporate meeting and events will open new doors of opportunity for our customers and employees,” said Ryan Legue, Principal, L37. “We find our cultures to be very similar—we love BCD M&E’s creative spirit and purpose-drive dedication. It is a natural evolution of both teams’ growth.”

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