Millennial travelers are more likely to say that they are more creative and productive when traveling for business.
Those in the Americas lead the way (77% feeling more creative and productive), followed closely by those in Asia Pacific (75% feeling more creative and 73% more productive). European millennials rank third (58% and 57% respectively).
“We are proud to be in a business that helps bring out the best in people,” said Niklas Andreen, Executive VP and Chief Traveler Experience Officer at CWT. “These findings are not a surprise – travel energizes people, fosters fresh thinking, creates connections – and nothing beats a face-to-face meeting.”
Overall, travelers from Asia Pacific are more likely to have increased creativity (65%) and productivity (64%) compared to travelers from the Americas (58% and 60% respectively) and Europe (53% and 51% respectively).
CWT’s research also shows that six in ten travelers are most productive when working face-to-face and collaborating with colleagues as opposed to working alone (30%) or remotely (14%). Asia Pacific travelers’ productivity benefits the most from working face-to-face: 61% versus 53% for travelers from the Americas and Europe.