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Seoul’s new customized Meeting Packages prove a big ‘PLUS’ for International Event Planners

PLUS SEOUL corporate meetings and incentives packages launch
Seoul’s newly-revamped PLUS SEOUL corporate meetings and incentives packages are quickly earning the seal of approval with global meeting planners. Designed to enhance events conducted in Seoul attended by international participants, the upgraded packages include a range of expanded options to customize locally-hosted events with more personalized branding and specially-tailored experiences.

The added incentives reflect Seoul’s strong government-level commitment to boosting the Korean capital’s meetings industry in response to increased overseas demand.

Based on group size, the customized features of PLUS SEOUL include company-branded cakes and cookies for events with 50-199 participants, team-building programs and entertainment for 200-499 participants, event-branding on buses and photo mosaic walls for 500-999 participants, and event videos and on-site Korean cosmetic booths for 1000 or more participants. These features all come on top of core PLUS SEOUL benefits for corporate meetings and incentives, including financial, promotional, and operational support based on event size and scope.

Several prominent global brands have already taken advantage of the upgraded PLUS SEOUL package to enhance their corporate activities in 2019. In March and April, Allianz Life Indonesia rewarded 2,000 of their top-achieving employees with a range of cultural experiences and meetings throughout the city, enhanced by bus branding, K-pop performances, and utilization of Seoul MICE Alliance venues such as the Dongdaemun Design Plaza.

The second quarter of 2019 also welcomed 1,700 employees from Prudential Life Insurance Hong Kong, taking part in cooking classes at Korea House, while 269 staff members from Manulife Insurance Indonesia were entertained by a customized performance designed to tell their company’s story, as well as receiving branded commemorative cookies in return for using an SMA unique venue. The same period also saw Japanese communications company make an expanded return to Seoul with 1,600 employees, having previously facilitated a trip for 300 in 2018.

“We are seeing a strong increase in the number corporate groups visiting Seoul from the Asia-Pacific as a result of our PLUS SEOUL campaign and related ongoing efforts to promote our city as an attractive incentive travel destination” said an official at Seoul Tourism Organization.

“We anticipate continued growth along this trend for the second half of 2019” he added.

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