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Seatfrog and Capita Travel and Events form innovative partnership as part of strategic push into $1.7 trillion UK Business Travel Market

Capita Travel and Events is the first travel management company to partner with Seatfrog, allowing their customers to be able to upgrade using the app on LNER journeys
The partnership comes as the Global Business Travel Association forecasts travel spending to reach $1.7 trillion by 2022
Capita Travel and Events customers will now be able to enjoy greater flexibility while upgrading on the move, resulting in greater access to an improved on-the-go working environment and increased wellness and productivity benefits


Seatfrog, which emerged in 2017 as a landmark disruptor to the travel industry, has today revealed a brand-new innovative partnership with Capita Travel and Events, a specialist in UK travel, meetings and event management.    

In an industry first, the partnership will offer travellers who book standard advance tickets through Capita Travel and Events, the opportunity to upgrade to First Class. Providing greater flexibility, as well as access to an improved on-the-go working environment when travelling on LNER journeys. Travellers simply need to download the Seatfrog app to get bidding.  

The partnership also sees Seatfrog continuing to expand into the business travel industry, with expectations of strong growth for the year ahead. The collaboration is particularly significant as data from the Global Business Travel Association (GBTA) predicts continued growth in the business travel industry, with spending expected to reach $1.7 trillion by 2022, as year-on-year spending increased to 7.1% in 2018.  

Seatfrog works by creating a live, dynamic bidding system for First Class seats that would otherwise remain empty. Using unique technology, the app integrates customer bookings with complex internal systems, allowing travellers to bid on empty seats in First and Business class using live, highly accurate travel information.  

Booking more than 1.5 million rail tickets a year, Capita Travel and Events’ scale and expertise in UK rail spend makes this a strategic and innovative partnership. This is of particular importance as having a suitable working environment has never been more vital when on the go. This new partnership with Seatfrog is a further move in Capita Travel and Events’ vision to help customers realise the value of Smarter working with cost reduction, cost avoidance and wellbeing and productivity at the heart of travel.  

Joshua Collier, Head of Proposition, Rail and Ground Transportation at Capita Travel and Events, said: “Our partnership with Seatfrog, supported by our relationship with LNER, will enable travellers to upgrade to First Class, providing a much more relaxed and productive working environment. Organisations meanwhile, will not have to alter their policy settings to open up First Class travel to all travellers and can be flexible on whether they will allow the employee to claim this back through expense channels.”  

Iain Griffin, Co-Founder and CEO of Seatfrog, said: “As we see a continued increase in business trips, now is an important time for us to develop and invest more in business travel. The partnership with Capita Travel and Events is the first of many steps into the business sector for Seatfrog and represents another move forward in the fast evolution of our platform, and there’s plenty more to come.” Seatfrog is available to download now from the App Store for both iOS and Android devices. Travellers simply add their trip to view any available upgrades before placing a bid. What’s more, passengers never pay more than the value of the upgrade and there are no hidden fees.

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