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Wilson Vale’s operational strength leads to major retentions

Andrew Wilson co-founder of Wilson Vale.
Wilson Vale has retained over £1.7million worth of business with a number of key clients over the last three months.
The independent caterer has been awarded an additional five-year contract with Tarmac across three sites, including its corporate headquarters at Portland House in Solihull, Birmingham, and two other locations at Stancombe Quarry near Bristol and in Newcastle.

Andrew Wilson, co-founder of Wilson Vale, said: “Our operational focus and emphasis on relationships continues to impact on our business growth and stability.

“We have managed Tarmac’s catering operation since 2013, starting with their HQ and growing the portfolio since then. This latest retention is a great milestone in our relationship to date and it shows that our on-site and operational teams are fully supportive and engaged with our clients and customers.”

Wilson Vale has also been awarded an additional contract with a pharmaceutical company in Cambridge and a further five-year contract with Priory School, an independent day school in Edgbaston, Birmingham, which the caterer has held since 2010.

A unique facet of Wilson Vale’s business is that the catering firm has created a hi-bred role of development chef/area manager, and Andrew Wilson believes that this is impacting on the company’s high food and service standards.

He said: “All of our operational managers have the craft skills to step into the kitchen when required, making it a very strong and responsive team.  Our ratio of clients to area manager is also very low, averaging at just eight clients per area manager, because we firmly believe that relationship building and great communication lead to client loyalty and satisfaction.”

Wilson Vale’s turnover is expected to reach £33 million this year as the caterer continues to grow steadily and organically.

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