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Rabbie’s announces partnership with CTrip

Rabbie’s Small Group Tours, the UK’s market-leading small-group tours company, is signing a partnership deal with Chinese online travel agent, CTrip, with the aim of bringing more Chinese tourists to Scotland.

The partnership between Rabbie’s and CTrip is expected to be worth £20 million over the next 10 years. The Chinese online travel agent is valued at over $2.8 billion and will sell the whole range of Rabbie’s products that depart from Edinburgh, Glasgow, Inverness, London, and Dublin. CTrip is not new to Scottish companies, in 2016, they acquired Skyscanner, a Scottish travel fare aggregator based in Edinburgh.  

Robin Worsnop, the founder of Rabbie’s, said “This is an exciting development. I visited the CTrip headquarters and received such a warm and friendly welcome. I know our company can do the same for anyone who chooses to book our trips to the UK and Ireland through CTrip.”  

This partnership ties in with Rabbie’s increased investment in the mandarin-speaking market. Over the last 12 months, the company hired two employees based in China and two mandarin-speaking tour guides. The deal also reflects Scotland’s continuous commitment to strengthening tourism connections with China. The number of Chinese tourists to Scotland increased 192% between 2007 and 2016, and this trend is expected to rise as a new direct flight between Beijing and Edinburgh is starting this year.  

Speaking following a meeting with CTrip in Shanghai, Scotland’s First Minister, Nicola Sturgeon, said: “I met with CTrip earlier and the company’s investment in Scotland is a great example of collaboration between Scotland and China in the key areas of tourism and the economy.  

"I welcome this new partnership between CTrip and Rabbie’s, which will support more Chinese tourists to come to Scotland and create more opportunities to experience our unique combination of history, stunning scenery and world-class culture.”

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