Dubai Business Events (DBE), the city’s official convention bureau, recently concluded a five-day European Roadshow, developing and building on relationships with association planners across the continent.
Kicking off in London on 19th March, the roadshow travelled through Geneva on 20th March and Brussels on 23rd March, before concluding in Paris on 23rd March.
The Associations Roadshow, which attracted an attendance of over 70 invited executives and decision makers across the four cities, offered a platform for the Dubai Business Events team to meet and engage with key decision makers from the professional conference organising (PCO) and association sectors. Attendees were able to discover Dubai and the world-class factors that combine to make the city a premier destination to host business events.
In addition to strengthening Dubai’s visibility and awareness among business events planners based in Europe, the roadshow educated attendees on the city’s resources, opportunities for knowledge sharing, and the strong bidding assistance that Dubai Business Events offers.
Over the coming months, DBE and stakeholders from the city will conduct in-market activities in South East Asia, North America and India.