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360 Destination Group opens office in Wine Country, blending deep local roots with a nationwide network

360 Destination Group
After operating programs in the market for several years, 360 Destination Group announced their newest office opening in Wine Country. Led by area native and industry leader Amy Thomason-Richardson, the office will offer deep market expertise with the strength of an award-winning, nationwide DMC. 

“Born and raised in Napa Valley, I am invested in our community. I started my career here and returned because nothing matched the experience,” said Thomason-Richardson. Prior to joining 360 Destination Group, she was Director of Event Sales for The Culinary Institute of America, California. “I am excited to bring the reach, strength, and capabilities of 360 Destination Group to our region while ensuring that the spirit of our local culture and high standard of excellence will be maintained.”

360 Destination Group added three offices last year and has been expanding in strategic markets in response to client demand for the destinations as well as for new experiences.

“Having worked in the market for many years, we understand how important it is for us to be a part of the local business community,” said Sharon Purewal, Partner, 360 Destination Group Northern California. “The area provides a distinct meeting and incentive experience which our clients always look for and that can’t be replicated elsewhere. Our presence will allow us to work even more closely with the local industry to handcraft custom and impactful moments that exceed our clients’ expectations.”

Napa Valley and Sonoma are well known for unique, authentic experiences revolving around their rich wine heritage and product, however, the area has a depth that goes far beyond those roots.

“There are many undiscovered aspects of the Napa Valley that can benefit the meetings industry greatly,” said Teresa Savage, Vice President of Sales, Visit Napa Valley. “For example, the artistic side of the Napa Valley is our best-kept secret. We have over 40 arts and cultural institutions across the region that would serve as amazing and inspiring meetings and off-site events venues.”

Even the winery estates have experiences that are unexpected. “Planners are often surprised by the range of what we can do for their programs,” said Marcus Marquez, General Manager, Brasswood Estate. “We deliver all of the iconic elements, however, each winery estate is really a destination unto itself constantly offering something new.” At Brasswood, one of their latest experiences is the sensory room. It offers a different take on a tasting, adding a dimension to the enjoyment of wine by using all the senses. 

As one of only a few local, nationwide DMCs in the market, 360DG will utilize its network to raise awareness about the destination as a meetings and incentives market. This will also include collaborating with the local industry, starting with a reception later this quarter.

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