The collaboration between the duo will see greater brand presence across marketing material and will give Amplify Members 10% discounted stays at the hotel, located in the heart of the city centre on Broad Street..
Sally Walder, General Manager of Amplify said: “We are delighted to welcome Park Regis to Amplify. We are dedicated to giving our guests the most luxurious event experience possible, and this now extends beyond the event itself. Park Regis has the same aspirations as us when it comes to maintaining high levels of customer service and satisfaction, so they were the ideal partner for us.
I look forward to the future opportunities this relationship will bring.”
This sponsorship comes at a great time of growth for the brand, located at the Barclaycard Arena and Genting Arena, having had over £500,000 invested in its facilities in the last year alone.
Rebecca Delmore, Director of Sales at Park Regis added: “With exceptional events across the NEC Group, it’s fantastic that live entertainment fans have Amplify to take their experience to the next level. As Birmingham continues to attract world-class acts to its stages, this partnership will allow visitors to combine a stellar performance with a luxury overnight stay in our great city.”
Amplify offers companies and individuals the chance to experience live events in a totally new way; delivering a first-class service and an exquisite dining experience, with the ability to book hospitality on a show-by-show basis, or via an annual membership.