Together with Mercedes-Benz, 25,000 visitors celebrated the 10-year anniversary of the Mercedes-Benz museum that weekend.
Highlights were a vehicle parade with icons of the Mercedes- Benz history, racing sports legends, who could be experienced live and close-up in talk sessions, outstanding live music performances, amongst other with Grace Capristo. The former singer of the band Monrose is the new She’s Mercedes-Benz-ambassador and presented her current hits at the grand stage.
Culinary delicacies at the food-truck festival and an exciting KidsWorld rounded off this weekend full of sensational experiences. All about the brand with the star – from the past over the present right through to the futures.
The Mercedes-Benz Museum offered the perfect setting for this event. Because it is here that for the past 10 years the history of the automobile has been depicted – from its beginnings in the 19th century up to mobility studies and concepts of the future. A history, that is closely intertwined with the name Mercedes-Benz.
To turn this experience into a lasting impression, the Mercedes-Benz Museum trusted the automobile expertise of VOK DAMS, one of the internationally leading agencies for events and live-marketing.
With dedication and passion the Stuttgart-based team of VOK DAMS implemented this event, in which visitors could, as if in a time capsule, experience fashion, games, daily life and special elements of the past 130 years in a specially designed fun fair. Always in close conjunction to the Mercedes-Benz Museum, of course. Thus, guests got to know the museum with all its experience-oriented traits.