UKinbound’s Summer Ball, which took place at Altitude 360, Millbank Tower, London, welcomed key figures from the tourism and hospitality industry to celebrate the success of the UK tourism industry. Guests enjoyed an evening of networking and entertainment, with panoramic views of the capital.
As part of UKinbound’s ongoing pledge to the British inbound tourism industry, the trade association announced its decision to partner with Springboard, a charity that is committed to helping young people, the unemployed and those facing barriers to develop careers in the hospitality, leisure and tourism industry – a cause close to the heart of UKinbound.
Even though tourism employs 3.1million people in the UK, general awareness of the sector’s potential as an employer remains low. As part of UKinbound’s #TourismABC campaign (see attachment), launched to prompt greater consideration from the Government for this highly valuable industry, one of UKinbound’s asks to the Government is to Acknowledge that tourism, which accounts for almost one in 10 jobs, is driving both employment generation and has the power to rebalance the UK’s economy. The charity partnership with Springboard will further support UKinbound’s engagement with the Government in highlighting the strengths of the industry as an employer.
Chairman of UKinbound, Mark McVay said: “We are delighted to announce The Springboard Charity as our official charity partner and we look forward to supporting the vital work that they do. Springboard has been instrumental in promoting careers in the tourism industry and addressing the skills shortage within the sector. As part of the partnership, we’ll also be working together to release a series of success stories from within the industry to showcase its importance as an employer.”
Anne Pierce MBE, Chief Executive of Springboard, commented: “We are delighted to be working with UKInbound who have selected us as their charity of choice for our 25th Anniversary year. We look forward to this great partnership in raising the profile of the hospitality industry and helping young, the unemployed andthose facing barriers to work into sustainable employment within the industry.”
The fundraising kicked off last night, and as part of the event, Springboard and UKinbound raised £3,300 from a raffle draw, with prizes donated from UKinbound members, including four tickets to the UK’s highest freefall abseil from The ArcelorMittal Orbit, two seats on a Sights Tour on The London Helicopter, and a British Heritage Chauffeur Day Tour, to name a few.