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HotelREZ appointed as GuestCentric’s preferred GDS distribution partner

HotelREZ Hotels & Resorts, one of the UK’s largest and fastest growing hotel representation companies, has been appointed as the preferred GDS partner to GuestCentric, a leading provider of cloud-based digital marketing and e-commerce software for boutique and independent hotels.

The partnership between GuestCentric and HotelREZ Hotels & Resorts, will allow GuestCentric customers to distribute their rates and inventory to over half a million travel agents who use the Global Distribution Systems (GDS), as well as millions more bookers worldwide who use websites that are powered by the GDSs.

GuestCentric customers will manage their rates through their GuestCentric interface, and distribution will be conducted via HotelREZ’s HO chain code on the GDS. In addition to distribution services, HotelREZ will also help GuestCentric customers to set up specific negotiated rates on the GDS and participate in preferred partnership agreements with corporate and consortia bookers.

Pedro Colaço, CEO of GuestCentric, stated: “Our partnership with HotelREZ comes quite naturally, as we both focus on connecting and marketing unique, independent, boutique hotels. At GuestCentric we always strive to provide our customers with the best products, and enlisting HotelREZ’s expertise will allow our hotel clients to access the profitable GDS market.”

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