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PATA mPOWERs Tourism Malaysia

The Pacific Asia Travel Association (PATA) is pleased to announce a new partnership with Tourism Malaysia for the development TMmPOWER, a new PATAmPOWER white-label software platform and next gen business decision-making tool that aggregates travel data enabling intelligent insights.

The agreement was signed at the World Travel Market (WTM) in London on Monday, November 3, 2014 by Dato' Haji Azizan Noordin, Deputy Director General, Tourism Malaysia, with Martin Craigs outgoing PATA CEO. The ceremony was witnessed by Datuk Ong Hong Peng, Secretary General, Ministry of Tourism & Culture, Malaysia; Dato' Seri Wira Syed Ali Alhabshee, Tourism Malaysia Board Member; Ivy Chee, Regional Director - East Asia, PATA; and Raja Normala Raja Shamsudin, Deputy Director, Tourism Malaysia.

PATA CEO Mario Hardy said, “PATA and Tourism Malaysia have a long history of working together for the responsible development of travel and tourism to, from and within the Asia Pacific region, most recently at the very successful PATA Hub City Forum in Kuala Lumpur in October this year. Tourism Malaysia’s initiatives are in line with PATA NextGen activities, which is why we are especially pleased and excited to be partnering in the development of TMmPOWER. This will enable tourism professionals to access data and make analytic-based decisions to improve their competitive advantage.”

Dato' Haji Azizan Noordin added, “This is a milestone in the history of PATA. Malaysia is proud to do this collaboration with the PATA Headquarters and to be the first NTO to implement the PATAmPOWER application.”

With a more connected world, time has become one of the most important assets for people all over the world. Therefore, Tourism Malaysia staff want immediate access to data about Malaysia, as do travel industry partners. TMmPOWER is a software platform that saves time and improves productivity. Time previously spent looking for data on Malaysia tourism industry performance will now be spent on analysis leading to smarter, faster decisions based on metrics.

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