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Zibrant’s newest recruits to focus on associations market

As part of Zibrant’s growing focus on the associations and market, the market-leading events, congress and creative communications agency has hired Caroline Mackenzie and Susan Hayden (formerly of Contendam) to work within their Meetings Management Division.

Under the steer of Richard Parker, director of healthcare strategy and Emma Bason, international operations director, who jointly head up the Meetings Management Division, Mackenzie and Hayden will use their extensive expertise and experience of the association sector to expand exponentially in this growing global market.

Commenting on the appointments, Richard Parker said: “We have been looking closely at the association services market for more than three years and in that time have developed some strong relationships and service deliverables.  Caroline and Susan’s arrival is designed to accelerate our core association services capability.  Clients and influencers have been vocal in their support of Zibrant extending its reach into the sector, building on a consistent, stable and rich heritage of corporate meetings excellence.”

Emma Bason, added: “I’m delighted to welcome Caroline and Susan to the team. Their appointments bring even more talent into our experienced Congress and Events delivery teams, and I would like to echo Richard’s observation that they will help to accelerate our core associations services capabilities. Exciting times are definitely ahead and I look forward to working with them both going forward.”

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