The Lab is an interactive event for all UK staff and focuses on delivering continued professional development through engaging education, networking and training.
The event is designed to complement the existing in-depth training programme in place at Ashfield Meetings & Events and content this year includes the use of the latest technologies to enhance event experiences, developing personal creative confidence and a focus on integrating healthcare and medical communications to add value to event content.
Luke Flett (Head Of Sales & Marketing) commented: “The Lab has become a date in the diary that staff look forward to each year. In addition to providing education and networking it is a fun and interactive day that encourages creative and innovative thinking. This year we will also be updating staff on the launch plans for our secondary brand that has been developed to help position our creative, communication, digital and production services. In addition to this we will also be showcasing Medex-Media’s exhibition services that we can now offer to clients as an in-house offering following the recent divisional acquisition of KnowledgePoint 360 Group.”
Another important component to The Lab is the exhibition environment, built on-site, that allows key suppliers across the venue finding and engagement supply chain to have the opportunity to engage and interact with over 150 UK based staff. Furthermore, suppliers have the opportunity to learn about Ashfield Meetings & Events future strategy and brand development, as well as industry issues surrounding the agency’s sector specialism, such as healthcare compliance. This year the agency have over 35 suppliers attending.
Nicola Burns (Global Managing Director) commented: “Our suppliers are of huge importance to our business. We coordinate events such as The Lab to recognise this and share insight and understanding to develop our relationships so that we are working at a strategic partnership level. The day is coordinated in a creative and engaging manner that ensures unrivalled access to all of our staff and our plan is to develop this initiative across our wider supply chain and also across our international offices.”
The day will culminate in team-building activities followed by food and drinks hosted in the office restaurant.