Following a competitive tendering process Jack Morton Worldwide, the global brand experience agency, has been appointed by the Mayor as the creative and production agency and commercial rights holder for the 2014/15 New Year’s Eve firework extravaganza.
Jack Morton, which will deliver the annual event on the banks of the Thames for the next three years, is opening talks with interested brands immediately.
The appointment follows a highly successful 10 year partnership between the Mayor of London and Jack Morton, which has seen the award-winning pyrotechnic, lighting and sound experiences become one of the most eagerly anticipated New Year celebrations in the world.
The event is a key highlight in the capital’s programme of cultural celebrations, throwing an international spotlight on the city – in 2013/14 it reached a domestic television audience of 13.7 million on BBC1 whilst internationally the images reached millions around the world. As well as this vast UK and international TV and online audience, large crowds lined the banks of the Thames to watch the display as Big Ben brought in the New Year.
The Mayor of London Boris Johnson said: 'London's New Year's Eve fireworks display is broadcast around the world and one of the highlights of our city's unbeatable events programme. In coming on board any sponsor will not only be supporting one of the most spectacular celebrations on the planet, they will be associating themselves with a dynamic, forward looking city, as it kicks off another exciting year.'
Richard Vincent, Head of Consumer & Digital, Jack Morton Worldwide said: “We are delighted to be continuing our relationship with the Mayor’s Office, creating a show which year on year sets the bar in innovation and creativity. This is a unique moment in London’s year and on the global calendar which makes it a unique brand sponsorship opportunity also. This year we are looking for a long term partner for the next three years that we can work with to raise the bar even further for London and for our sponsor.”
The Mayor of London’s New Year’s Eve firework display was sponsored last year by Vodafone as part of its 'Firsts' campaign. The brand partnered with the Mayor’s Office to introduce a sensory element to the experience for the first time.