The nationwide multi-channel campaign for Nivea In-Shower Moisturiser also spans TV, Digital, PR and advertorial content for which Nivea is working with FCB Inferno, MEC, AKQA and Porter Novelli. The campaign is designed to reach 20-40 year-old women, who want to integrate body moisturising into their daily routine, but struggle to find the time in the day to do so.
The brand experience is live at Birmingham’s Bullring today (Friday 25th July). It also took place at London’s Kings Cross Station on the 18th and 19th July.
The brand experience includes a shower cubicle with a fun steamy ‘mirror’ touchscreen where consumers can write messages, take photos and post to social media. There will also be an opportunity to receive a Nivea In-Shower Moisturiser 50ml sample and consumers will be encouraged to enter the Try.Review.Win competition which is part of the wider multi-channel campaign.
Richard Vincent, Head of Consumer & Digital, EMEA, Jack Morton Worldwide commented: “We are delighted to have the opportunity to help Nivea connect with consumers through this engaging brand experience, offering women a bit more fun on their daily travels.”