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ICE puts cash on tap at outdoor summer events

The UK’s top summer events – from the Chelsea Flower Show to the British Grand Prix - will benefit from ATM and Bureau de Change services from ICE – International Currency Exchange. ICE Events is a market leader in the UK events business, providing cash for millions of visitors and banking services for retailers and exhibitors from purpose-built mobile units.

ICE Events has secured contracts with the RHS for its Flower Shows at Chelsea, Hampton Court Palace and Tatton Park, as well as the British Grand Prix, The Grand National at Aintree, and The Royal Cornwall Show.  Along with ATMs for visitors and foreign exchange booths, ICE will provide full banking facilities for event organisers.  

Gardening enthusiasts and racing and motorsport fans will benefit from ICE Events’ ATM facilities over the summer months, ensuring they can shop for souvenirs and enjoy food and drink on the go. ICE Events provides a cash withdrawal service via ATMs, as well as over the counter – ideal for large transactions. With some events attracting a high proportion of overseas visitors, ICE Events also delivers an over-the-counter foreign exchange service, offering conversion of foreign currency to sterling.  

Koko Sarkari, COO of ICE comments, “157,000 visitors will descend on Chelsea this year, of which approximately 50,000 will be from overseas. Many of these visitors come expecting to be able to pay by card, but most event retailers require cash payments. Chelsea is particularly popular with the US market, so we are expecting to exchange thousands of pounds worth of US Dollars for Sterling this year. With ICE ATMs and currency services on-site, visitors can head straight to events across the UK, this summer, and still gain fast, easy access to the cash they need.”  

“The flower shows attract the big spenders, with the average transaction as much as 15% higher than at other similar events, making our service vital for visitors and show organisers alike. ICE Events also provides a full banking facility on-site for organisers and concessionaires, including banking of gate receipts and provision of floats. We also provide a full cash office management service, issuing and reconciling all on-the-day ticket sales.  

“2014 is expected to top last year’s record, when we attended 165 events and provided currency, ATM and counter transactions to over 120,000 people. ICE Events has a growing list of high profile clients, who all benefit from our unique, comprehensive service, designed specifically for outdoor events.”

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