Attracting more than 54,000 visitors over three days, Cholmondeley Pageant of Power is the UK’s most dynamic motorsport event – the only place to see explosive power on track, water and in the air. This year the event will be opened by legendary rock band, Status Quo.
Horseradish has provided a wide range of services to the event, which is set in the beautiful grounds of Cholmondeley Castle, Cheshire, since 2011. The two year contract extension will associate Horseradish with the event until 2015.
Over the three day event, Horseradish will be responsible for delivering the food concept and service for 600 people in The Start VIP Hospitality and 1,200 people in The Racing Club Drivers Marquee. Horseradish will also oversee the delivery of Lord Cholmondeley’s private party for 450 guests who will be treated to fireworks and a concert. They will also be overseeing a private drinks reception for event sponsors.
Kate Dawson, Head of Sales at Horseradish, comments: “We are delighted to have our contract with Cholmondeley Pageant of Power extended until 2015. It is one of the most prestigious events in the North West. Our brief is to provide hospitality that compliments the event and meets the requirements of its high end guests and participants. Over the years we have been able to call on our knowledge and expertise to deliver first class service that has helped build a long term partnership with the client. The event has grown year on year and we’re delighted to be part of its ongoing success for the years to come.”
James Hall, Event Director for Cholmondeley Pageant of Power said: “We are delighted to have renewed our catering contract with Horseradish. We have been very pleased with their extremely high standards and attention to detail and have had many positive comments from corporate clients and drivers alike. We are much looking forward to this year’s Italian themed which includes celebrating Maserati’s centenary.”
Horseradish provides corporate and consumer clients with a fresh approach to events, delivering delivers first-class on and offsite event services including venue management and catering solutions. Events are held through its diverse portfolio of unique and exciting venues including Chester Racecourse, Chester Town Hall, Bangor-on-Dee Racecourse and Llangollen International Pavilion.